Canadian author and project management expert offers real-world systems to help homeowners and investors build smarter, faster, and more profitably.
TORONTO, ON – As North America faces rising construction costs, tightening housing supply, and increased demand for rental housing, real estate investors are seeking smarter strategies to manage renovation projects more effectively. Stepping up to meet that need is Canadian project management professional Michael Emanuele, whose newest book, “Rehabber Secrets: The Essential Strategies Every Real Estate Investor Needs to Plan and Manage Successful Property Rehabs”, has become an Amazon #1 bestseller across multiple categories, including Business Systems & Planning, Project Management, and Home Remodeling & Renovation.
“Many investors know how to buy properties. But managing a renovation is where things often fall apart,” says Michael Emanuele. “This book is about turning chaos into clarity, and helping everyday investors renovate like pros.”
Actively involved in over $100 million of completed commercial and residential projects, Michael Emanuele brings a rare combination of architectural knowledge and construction know-how to an industry in need of structure. Rehabber Secrets is a first-of-its-kind playbook that merges enterprise-level project management systems with real estate investing—a space where renovation failure often stems from poor planning, communication breakdowns, and scope mismanagement.
Filling a Critical Gap in the Real Estate Investment World
While countless real estate books emphasize finding deals, using other people’s money (OPM), or financial freedom, Rehabber Secrets targets the execution phase—where profits are either made or lost. Michael emphasizes that failing to plan is planning to fail. The results are missed deadlines, ballooning budgets, and communication breakdowns with contractors. His book flips that script by offering repeatable systems for project planning, contractor coordination, and risk mitigation.
“Many investors are great at finding and funding deals, but when it comes to managing the renovation process, that’s where things fall apart.” says Michael. “Rehabber Secrets helps fill that knowledge gap. It’s walking the walk and talking the talk—applying a system to execute projects with confidence no matter your experience level in construction.”
The book introduces readers to key project management concepts, such as:
- Pre-construction planning and budgeting
- Defining scopes of work into clear work packages
- How to sequence tasks and create realistic timelines
- Subcontractor coordination and communication
- Proactively managing risk to avoid schedule delays and cost overruns
These frameworks aren’t theory—they’re field-tested systems Michael has used to deliver high-performance results in both residential and commercial builds. Readers gain access to strategies typically reserved for high-end construction firms, translated for small-to-midsize real estate projects.
Building Smarter with We Build ADUs
Michael Emanuele’s hands-on experience is also visible through his Ontario-based company, We Build ADUs, a specialized design-build firm that helps homeowners and investors add Additional Dwelling Units (ADUs) to their properties. ADUs are increasingly seen as a solution to Canada’s housing affordability crisis, offering flexible options for multi-generational living, income generation, and gentle urban intensification to take advantage of existing infrastructure while preventing urban sprawl.
With new-housing starts lagging and the cost of real estate rising, Rehabber Secrets arrives at a crucial time. The book provides not only guidance, but a strategic lens on how infill housing and smaller-footprint construction projects can be executed professionally. At We Build ADUs, Michael brings his project management discipline and architectural background into every client engagement, helping them navigate zoning, building permits, planning and construction—all with a transparent, step-by-step process.
Industry Recognition and Growing Influence
Since its release, Rehabber Secrets has received acclaim from professionals across the real estate and construction sectors. It climbed to the #1 spot in Amazon’s Project Management, Business Systems & Planning, and Home Remodeling & Renovation categories and earned a #2 ranking in Real Estate. The book has been praised for its clarity, actionable insights, and the strength of its real-world examples. It’s solidified its place as the go-to manual for real estate professionals looking to improve their property rehab results.
“Rehabber Secrets isn’t about flipping houses,” Michael Emanuele adds. “It’s about building systems that protect time, money, and peace of mind.”
Michael Emanuele’s growing impact in the field has led to speaking invitations at the Region of Waterloo’s Homes for All Summit, as well as national podcasts, real estate workshops, and professional development seminars when he shares his project management secrets—a sorely missing piece in many real estate education programs. His voice is increasingly recognized as an authority on bridging housing policy with on-the-ground execution—especially in the areas of small-scale development and project management.
A Blueprint That Delivers Results
Rehabber Secrets builds on the foundation of Michael Emanuele’s first book, Rehabbing Your Way to Wealth, but takes a significant leap forward. The new book offers a full project management roadmap, adapted for the realities of investors who manage their own construction—whether full-time or on the side.
For newer investors, it removes the guesswork. For seasoned developers, it introduces systems that can improve scalability. And for professionals supporting clients—designers, realtors, lenders—it serves as a shared language for how great projects get delivered.
“My goal has always been to help people avoid the costly mistakes I’ve seen too many investors make,” says Michael Emanuele. “This book is about giving people a time-tested and repeatable formula to manage their own projects with confidence—turning them into project champions.”
About Michael Emanuele:
Michael Emanuele is a Canadian architectural technologist, project management expert, and the founder of We Build ADUs. He is also the author of Rehabber Secrets, an Amazon #1 bestselling book, and a sought-after speaker on the topics of housing accessibility, construction efficiency, and small-scale urban intensification.
Learn more about Michael’s services at: www.WeBuildADUs.ca
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