COSMarketing Agency announced a new Local SEO modernization initiative designed to help service businesses, in particular, to transition from traditional referral-based marketing to meet evolving consumer actions. The agency’s research shows that most people now search online first, even when they receive personal recommendations from friends and family. “We’re seeing a major shift in how people choose contractors, plumbers, and home service providers,” said COSMarketing Agency founder Katrina Tecxidor. “While people still value recommendations, now they’re more likely to check Google Business Profiles and online reviews before making a call.” This shift mirrors known changes in general consumer behavior. According...
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